Job Description – Rewards / Marketplace Catalogue Manager
Role Overview
The Rewards / Marketplace Catalogue Manager will be responsible for managing, optimizing, and growing the product catalogue across multiple client reward programs and marketplaces. The role requires close collaboration with clients, internal teams, and vendors to enhance catalogue performance, drive redemptions, and ensure an engaging product experience.
Job Purpose
The Merchandising & Cataloging Business Growth Manager owns the growth of the product catalog as a revenue engine. The role is accountable for expanding the assortment through vendor and brand acquisition, keeping the catalog accurate and discoverable, and using digital merchandising levers such as widgets, carousels, banners, and recommendations to lift visibility, engagement, conversion, and average order value. This is not an operational catalog-maintenance role. Success is measured by business impact: new vendors and products live, week-on-week growth, conversion improvement, and the confidence of clients and senior management in the growth plan.
1. Role Overview
The incumbent is the key bridge between vendors, internal operations and technology teams, and clients (including banking, BFSI, and fintech partners running rewards and loyalty programs). They will:
• Identify where the catalog is losing business, whether through assortment gaps, poor visibility, weak pricing, or inaccurate content, and fix it.
• Bring in the right vendors and products at competitive commercial terms and get them live quickly.
• Plan and execute a weekly cadence of merchandising interventions and measure their impact.
• Present performance, insights, and growth strategy to clients and leadership in structured weekly and monthly reviews.
3. Key Roles & Responsibilities
A. Vendor Acquisition & Management
• Identify, evaluate, and source new vendors and brands across priority categories to close assortment gaps and expand the catalog in line with customer demand and client programme objectives.
• Approach vendors, assess the quality, pricing, fulfilment capability, and reliability of their offerings, and negotiate competitive pricing, margins, and commercial terms.
• Present shortlisted vendors and products to clients with a clear business case and secure timely approvals.
• Own end-to-end vendor onboarding: documentation, KYC, commercial agreements, SLAs, and product activation, in coordination with Legal, Finance, and Operations.
• Ensure vendor onboarding follows company information security and data-protection policies, including appropriate handling of vendor and customer personal data under the Digital Personal Data Protection (DPDP) Act, 2023.
• Build long-term vendor relationships; conduct periodic performance reviews on pricing, fill rate, fulfilment TAT, and quality, and act on underperformance.
B. Merchandising & Catalog Management
• Drive end-to-end product onboarding and catalog activation, from data intake to live listing.
• Ensure product titles, descriptions, images, pricing, categorisation, attributes, and specifications are accurate, consistent, and optimised for search and discovery.
• Monitor catalog health continuously: product availability, out-of-stocks, pricing accuracy, broken listings, and content quality.
• Identify assortment gaps through demand, search, and competitive analysis, and build an assortment plan to close them.
• Ensure every newly onboarded product is activated, correctly mapped, and visible to customers within the defined TAT.
• Define and enforce catalog standards and quality checklists with internal teams and vendors.
C. Business Growth & Digital Merchandising
• Develop and execute digital merchandising strategies that improve business performance across website and app.
• Optimise placements using widgets, carousels, banners, promotional sections, curated collections, and product recommendations.
• Identify opportunities to improve product visibility, customer engagement, click-through rate, conversion rate, and average order value.
• Plan and run a weekly merchandising and promotional calendar, aligned to seasons, festivals, client campaigns, and inventory priorities.
• Run structured tests (e.g., A/B tests on placements, creatives, and sort order), analyse the impact of each intervention, and scale what works.
• Collaborate with Marketing, Product, and Technology teams to implement merchandising changes on schedule.
D. Client Management & Business Reviews
• Act as the primary point of contact for presenting merchandising and growth initiatives to clients.
• Prepare and deliver weekly business reviews covering activities completed, results achieved, challenges, and upcoming opportunities.
• Present growth strategies, performance improvements, and recommendations with clear data support.
• Obtain client approvals for new vendors, products, promotional campaigns, and merchandising changes, and drive approval turnaround.
• Build trusted client relationships through structured communication, consistent delivery, and proactive escalation management.
E. Business Intelligence & Performance Reporting
• Build and maintain business performance dashboards covering sales, revenue, conversion, product visibility, assortment growth, and merchandising performance.
• Prepare accurate, on-time weekly and monthly performance reports.
• Present business performance, growth opportunities, and improvement plans to senior management.
• Convert data into specific, prioritised action plans, not just observations.
• Ensure dashboards and reports use access-controlled, aggregated data and do not expose customer personal information unnecessarily.
4. Required Skills & Competencies
Functional
• Vendor sourcing, evaluation, and commercial negotiation.
• E-commerce merchandising, assortment planning, and catalog management.
• Business development and growth strategy.
• Data analysis and business performance tracking.
• Ability to convert business data into actionable growth initiatives.
Client & Stakeholder
• Client relationship management and stakeholder alignment across internal and external teams.
• Strong presentation and storytelling skills; confident presenting to client CXOs and senior leadership.
• Clear written and verbal communication.
Behavioural
• End-to-end ownership and accountability for outcomes.
• Bias for execution with a strong weekly operating rhythm.
• Analytical, structured problem-solving.
• Ability to manage multiple vendors, clients, and priorities under tight timelines.
5. Relevant Experience
• 5–8 years of total experience, with at least 3 years in a hands-on merchandising, category, or catalog growth role.
• Relevant backgrounds include e-commerce, quick commerce, online retail, marketplace operations, category management, merchandising, catalog management, or rewards and loyalty platforms.
• Demonstrated track record of onboarding vendors, expanding assortment, and delivering measurable revenue or conversion improvement.
• Experience presenting regular business reviews to clients or senior stakeholders.
• Exposure to BFSI, banking, or loyalty-programme clients is a strong advantage.
6. Tools & Technical Skills
• Advanced Excel: pivot tables, XLOOKUP/VLOOKUP, Power Query, conditional logic, data modelling.
• Advanced PowerPoint: executive-ready business review decks.
• Dashboarding: Power BI, Tableau, Looker Studio, or similar.
• E-commerce platforms: CMS / catalog or PIM tools, merchandising and banner management modules.
• Web analytics: Google Analytics or equivalent for traffic, CTR, funnel, and conversion analysis.
• Good to have: basic SQL, A/B testing tools, and familiarity with product feed and bulk-upload formats.